Case Study · Regional law firm
A technical SEO and AI-search foundation for a regional law firm.
Schema, keyword mapping, internal linking, page templates, measurement setup and team training for a regional law firm.
Client · Industry · The situation
The situation
The project focused on a technical SEO and AI-search foundation for an anonymous regional law firm. The scope addressed how practice-area and attorney information is organized, connected and measured; it does not establish rankings, intake growth or citations in AI answers.
What we built/run
The work, plainly
Schema markup
Audit and deploy structured data to make the firm's page information more explicit to search systems.
Keyword mapping
Map keywords to the relevant content and practice areas as a foundation for page planning.
Internal linking
Develop pillar-and-cluster internal linking so related information is connected rather than isolated.
Page-structure templates
Prepare templates for practice-area and attorney pages, giving the team a consistent structure for future publishing.
Measurement and training
Set up Google Search Console and Analytics and train the team.
Status
Status
Foundation project delivered. The client remains anonymous; no search-ranking, AI-citation or intake-result claims are published.
Numbers: published once the client signs off on the report.
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Frank King
Meta Ads + Funnel + CRM
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